McLuhan: Hot & Cool, a critical symposium. Edited by Gerald Emanuel Stern. 1967. The Dial Press, NY. Design by Lynn Hatfield. Jacket design by La Liberté.

I haven’t read a word of this book & I don’t give a fuck. This is the best looking book I have ever seen. I am in awe of it. Looking at these colors is like drinking pureeed cupcakes through a straw. It is an obscenity, the ampersand alone makes me cream. Don’t put it on your shelf, put it on your bedroom wall. The op art front matter is better than LSD.

The unrestrained use of lower case letters (used here more often than all-caps) is like taking off your clothes and dancing. Not to say there isn’t also title case, boldface, italics & fancy moves with different point sizes that let you know you are at the mercy of a dangerously insane genius. Does it go without saying that book this hip has a larger outer margin than inner margin in free-thinking indifference to the gutter? When I die I want to be reborn as page 186. Reading the text of a book like this would be like studying equations for a chemistry final at an all-night rave. Fuck this paragraph bullshit, let’s get to the colophon already. I wonder if that shade of hot pink got used up in the 1960s... But even if the dust jacket should tragically and inevitably become faded and torn, the binding is made of pink and purple cloth with lavender endpages.

This is the most decadent-looking hardback nonfiction sociology text I have ever licked and rubbed on my naked flesh, the typographic analog of a deep sugar buzz.

You can't judge a book by its cover, but who cares about the book?